Verified smoke-friendly cabins
Match instantly with drivers who opt in to smoke-friendly rides — prepped, ventilated cabins so you can ride in comfort, not in hiding.
Nigeria's first smoke-friendly ride marketplace
Ride Happy,Smoke Free.
Ride and Roach lets Lagos' young professionals choose smoke-friendly, preference-matched vehicles — so every commute fits your lifestyle, not the other way around.
2,400+ riders on the waitlist
early-tester loved
Choose your rideLagos • 4 min away
Smoke-friendly
Verified cabin · +15%
Extra legroom
Estimated fare
₦10,350
8,000+
rides / month at launch
₦9,000
avg. fare ($6) per trip
20%
fair, transparent take-rate
Lagos
first city, more coming
Competitive positioning
Bolt, Uber & inDrive move you.
We move you your way.
Every other app treats cars as interchangeable. We make the vehicle experience the product — owning the personalization gap they leave wide open.
What riders getRide & RoachUsThe rest
Ride & RoachUsThe restVerified smoke-friendly vehiclesNot offered
Choose your vehicle preferencesRandom assignment
Comfort personalization profileOne-size-fits-all
Up-front surcharge transparencyDynamic & opaque
Lifestyle-first driver matchingNearest car only
Built for the gaps
A ride that fits your lifestyle
Core features designed around the one thing every other app ignores: what you actually want from the vehicle.
Vehicle-preference matching
Legroom, quiet trips, boot space, AC preference, music or no music. Set your ride profile once and get the exact experience every time.
Transparent, up-front pricing
See the fare and the 15% comfort surcharge before you book. No surprise charges, no hidden fees — ever.
Vetted, rated drivers
Every driver is verified and continuously rated on comfort and cabin quality, so preferences are actually honoured.
Built for Lagos traffic
Routing tuned for Nigeria's busiest streets, with pickup points that actually work in dense urban gridlock.
Priority when it matters
Comfort members get faster matching and priority during peak hours, so your lifestyle ride is always a tap away.
How it works
Three taps to your perfect ride
01
Set your ride profile
Tell us what a perfect ride looks like — smoke-friendly, quiet, extra space — in under a minute.
02
Get matched, not assigned
We pair you with a nearby driver whose vehicle actually fits your preferences, with the price shown up front.
03
Ride happy
Step into a cabin made for you. Rate the comfort afterwards to keep the whole network honest.
8k → 180k
Monthly rides, launch to Year 3
~20%
Net take-rate per completed ride
+15%
Smoke-friendly comfort surcharge
Early riders
Loved by Lagos' professionals
“Finally a ride I don't have to apologise for. I set smoke-friendly once and every trip just works. Game changer for my commute.”
TA
Tunde A.
Product designer, Lagos
“I don't even smoke — I joined for the Comfort tier. Quiet rides with legroom after long days is worth every naira.”
NE
Ngozi E.
Startup founder, Lagos
“The up-front pricing is what sold me. No surge-price surprises, no awkward conversations. Just the ride I actually asked for.”
BI
Bola I.
Marketing lead, Abuja
Sample testimonials shown for illustration ahead of public launch.
Be first to ride happy.
Join the waitlist for early access and locked-in founding Comfort pricing when we launch in your city.
Questions
Frequently asked
Ride and Roach is a ride-hailing marketplace built around vehicle preference. Riders pick the kind of car they want — including verified smoke-friendly vehicles — so every trip fits their lifestyle instead of being pot luck.
Only in vehicles the driver has opted in as smoke-friendly, and always within local law. Drivers set their own policy, prep the cabin accordingly, and a small 15% comfort surcharge keeps things fair for everyone.
Those apps treat every car as interchangeable. We make the vehicle itself the product — smoke-friendly cabins, seat and comfort preferences, and driver matching — so you get the exact ride experience you want, every time.
Not at all. Smoke-friendly is just one preference. Our Comfort tier lets any rider personalise their ride — quiet trips, extra legroom, temperature, luggage space and more — so it's a better commute for everyone.
We're starting in Lagos, with Abuja, Port Harcourt and Ibadan next. Join the waitlist and tell us your city so we can prioritise your area.
Fares are comparable to other apps — an average trip is around ₦9,000 ($6). Smoke-friendly rides add a transparent 15% comfort surcharge that's always shown up front, never hidden.